‘The Collection’ is HERE!!  ‘The Collection’ is a catalog of properties listed by Benson Sotheby’s International Realty for the winter 2010/2011 season.  In this year’s brochure we bring you some of the most luxurious, unique properties in the Crested Butte area.  We also provide a calendar of events along with blurbs about each area located in ‘The Collection.’

Click Here to view the online version of ‘The Collection’ or make sure to pick up a complimentary hard copy as they are distributed throughout the Crested Butte area.

The newest release for The Business of Extraordinary Living, the micro-site on WSJ.com, is available now by clicking here. 

In this latest issue articles include:

• Living – Homes Away From Home
• Insights – Capote Slept Here
• The Address – The Quintessential New England Lifestyle
• The Brand – The Expert – Brazil

One of the most exciting things in this issue is the Lifestyle Comparison – Mountain on the Insights tab. It compares a great property listed by Cathy Benson and Karen Redden on 757 Ridge Road, Crested Butte  to a home in Sandpoint, Idaho.  Of course we believe that there is no comparison that 757 Ridge Road is an excellent property with views that literally go on for miles and miles. 

As a matter of fact 757 Ridge Road is such a great property that it just recently went under contract and is slated to close next month.

Click here for more information about 757 Ridge Road.

For anybody who hasn’t had the joy of reading our latest newsletter, the newsletter is now posted online.  One of the most useful tools in the July newsletter are the market updates through June 2010.  Also included is some good news about the market such as our market is up 28% in the first half of 2009 compared to 2010.  All of the same material you can expect from our newsletter is also included such as upcoming events, featured properties, related news articles and the electronic magazine rack with our summer real estate guide included.

Click Here to View Newsletter

We are in the process of updating our website.  We feel the new design and added pages will benefit anybody using our site to find Crested Butte real estate or Gunnison real estate. 

Some of the changes are not quite complete but we should have every page fully functional by the end of May in time for summer.

Some of the improvement that should help your real estate search are:

• More direct search pages such as search for homes, condos, land, ranches and commercial listings
• Easy access to all of our featured listings
• Area Maps
• Subdivision locations and information
• Directory of Crested Butte businesses
• Agent Contact Info
• Media Links – Links to all of our social networking sites along with our blog and monthly newsletters
• Info on all Sotheby’s International Realty offices
• Upcoming and Recently Sold information on Sotheby’s Auction House items

Thank you for visiting our updated site and being patient with us as these update are going on.

Sotheby’s International Realty magazine Reside has just been published in print and online editions.  If you would like a print copy stop by our office at 433 Sixth Street, Crested Butte as we should have copies by the middle of May or you can view the online version here.

From Sotheby’s International Realty member site:
“This issue welcomes readers with one of our most captivating covers yet. Our cover home is a sprawling Colorado estate, built around 40 mesquite doors reclaimed from Mexico, South America and Morocco. Our feature article takes readers through some of our network’s most spectacular equestrian estates, while providing insight on how to select the perfect property for horse enthusiasts. Also featured is Deepwater, a regal yet charming Mediterranean style home on the shores of Bermuda. With over 40 pages of International listings in the Property Gallery, this issue continues to demonstrate the power and global presence of the Sotheby’s International Realty Network.”

Connect

With the Connoisseurs of Life.

The New York Times offers the Sotheby’s International Realty brand another unique access point to speak with the target audience we like to define as Connoisseurs of Life by allowing Sotheby’s International Realty to seamlessly align with luxury content in the following categories:

Light Pink Diamond Pendant-Necklace, Fred Leighton

• Fashion
• Art
• Travel
• Design
• Dining
• Living
• and most importantly…Real Estate 

Statistics of The New York Times reader:

• 71% of New York Times Magazine readers have taken action in response to the ad’s they have seen in the magazine.*
• 47% of NYTimes.com visitors have purchased a high-end luxury item online*

At Benson Sotheby’s International Realty we believe that  the collaboration with The New York Times, gives us and our clients a global reach to the connoisseurs of life who vacation in our valley.

*Source: 2006 Magazine Reader Survey

The Sotheby’s International Realty network has formed a  collaboration with The New York Times to showcase unique properties from its network’s approximately 500 offices in 38 countries and territories worldwide throughout the publication’s Web site, www.nytimes.com. 

The relationship will promote the Sotheby’s International Realtynetwork’s listings exclusively in slide shows throughout the publication’s online real estate section, called Great Homes and Destinations.  The brand’s offices will be showcased exclusively on select “Style Maps” located on The New York Times’s online T magazine throughout the year.

The Sotheby’s International Realty collaboration with The New York Times is all about these three integral words: Reach. Connect. Create.   It is about reaching a global audience, connecting with connoisseurs of life and creating content integrated solutions to keep our brand and the listings our network represents front and center to an audience of nearly 30 million monthly users worldwide.

Some facts about The New York Times:

• The New York Times is the #1 Media Web Site in the World
• The New York Times has won 101 Pulitzer Prizes far more than any other newspaper
• The New York Times has Home Delivery in over 340 Markets

Reach.

The New York Times Covers the Globe.

Every day in print, online mobile, The New York Times delivers a highly loyal and engaged global audience of influencers. In fact, half of the NYTimes.com users are considered “influential”, about 5 times the national average.

Users that make up The New York Times networks:

• 2.2 million European reach circulation via 6 major local newspapers: International Herald Tribune, Le Figar0, la Repubblica, Suddeutsche Zeitung, El Pais and The Observer
• 2.6 million unique users via the New York Times mobile applications (ie. Blackberry, IPhone and others)
• 7.5 million make up The International Herald Tribune  audience
• 5.4 million readers comprise the The New York Times’ print audience (newspaper, magazine, etc.)
• 27.1 million unique users worldwide comprised of both NYTimes.com & global.nytimes.com

Stay tuned for our Connect and Create segments along with screenshots and links on how to access the Sotheby’s International Realty and The New York Times collaboration ads and property searches.

We are proud to  announce that the Sotheby’s International Realty brand won Franchise Business Review’s Best in Category for Real Estate Franchisee Satisfaction award for the third year in a row.

 The Best in Category award measures franchisee satisfaction with their franchisors and is part of the 5th annual Franchisee Satisfaction Awards presented by Franchise Business Review.  Sotheby’s International Realty Affiliates LLC also was ranked third overall among all franchise categories with more than 200 locations.  This is the third year that the Sotheby’s International Realty brand was rated in the top 10 of all award categories.

 “We are so honored to receive this recognition for the third year in a row,” said Michael R. Good, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. “It demonstrates we are continuing to provide our franchisees with the support, tools and resources they need to excel.  The fact that this award is based on direct feedback makes it very significant for us and a true testament to the value we provide our members.”

 Franchise Business Review surveyed franchisees from more than 500 leading systems, representing more than 100,000 franchisees, for the 5th annual Franchisee Satisfaction Awards.  Franchises were evaluated in five areas: training and support, franchise system, franchisor/franchisee relations, financial opportunity and overall satisfaction.  Additionally, demographic and lifestyle questions gave a 360-degree view of the franchise ownership experience.  Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences.  For a complete list of this year’s award winners, go to www.FBR50.com.

 “We have surveyed thousands of franchisees, representing almost all of the leading brands in the real estate sector,” said Eric Stites, president, Franchise Business Review.  “The Sotheby’s International Realty brand’s owner satisfaction is exceptionally high and a direct reflection of the unique business opportunity created by their team and parent company, Realogy Corporation.”