Create

Content Integrated Solutions and Unprecedented Opportunities.

Our partnership with The New York Times provides our brand the ability to develop custom and dominant opportunities to specifically meet our objectives of creating brand awareness and driving qualified leads to the professionals within our network. This strategic partnership represents several unprecedented opportunities at The New York Times that allows Sotheby’s International Realty brand to integrate directly with The New York Times’ editorial content and position the homes our network represents to the NYT readership in a relevant and discreet manner. 

1. Real Estate and Great Homes Slideshows – The slideshow experience is an EXCLUSIVE opportunity allowing us to feature real estate listings seamlessly and discreetly as a “duvet” (cover) unit around the very popular New York Times slideshows.
2. Custom Expandable Units - The New York Times developed a custom, exclusive nanosite for the Sotheby’s International Realty network in order to align the listings our brand represents with The New York Times lifestyle content found on Tmagazine.com.
3. T:Style Maps - A unique concept to integrate our brand within The New York Times’ T:Style Maps acts as an ad unit that overlays our local offices and corresponding listings on top of each map.
4. Real Estate IPhone Application - By sponsoring The New York Times’ Real Estate app., our brand will have the opportunity to benefit from this increased engagement and deliver the ability to search for our listings while on the go.
5. Featured Properties & Broker Button - Sotheby’s International Realty Listings are featured via an automatic data feed.  There are over 800,000 page views per week on the Global Edition of The New York Times.
6. Regional Themed Banners - Regional ad banners will rotate throughout the ENTIRE NYTimes.com web site and when clicked on will serve up exclusive and specific regional Sotheby’s International Realty listings within the NYTimes.com real estate search page.