April, 2010

The Sotheby’s International Realty network has formed a  collaboration with The New York Times to showcase unique properties from its network’s approximately 500 offices in 38 countries and territories worldwide throughout the publication’s Web site, www.nytimes.com. 

The relationship will promote the Sotheby’s International Realtynetwork’s listings exclusively in slide shows throughout the publication’s online real estate section, called Great Homes and Destinations.  The brand’s offices will be showcased exclusively on select “Style Maps” located on The New York Times’s online T magazine throughout the year.

The Sotheby’s International Realty collaboration with The New York Times is all about these three integral words: Reach. Connect. Create.   It is about reaching a global audience, connecting with connoisseurs of life and creating content integrated solutions to keep our brand and the listings our network represents front and center to an audience of nearly 30 million monthly users worldwide.

Some facts about The New York Times:

• The New York Times is the #1 Media Web Site in the World
• The New York Times has won 101 Pulitzer Prizes far more than any other newspaper
• The New York Times has Home Delivery in over 340 Markets

Reach.

The New York Times Covers the Globe.

Every day in print, online mobile, The New York Times delivers a highly loyal and engaged global audience of influencers. In fact, half of the NYTimes.com users are considered “influential”, about 5 times the national average.

Users that make up The New York Times networks:

• 2.2 million European reach circulation via 6 major local newspapers: International Herald Tribune, Le Figar0, la Repubblica, Suddeutsche Zeitung, El Pais and The Observer
• 2.6 million unique users via the New York Times mobile applications (ie. Blackberry, IPhone and others)
• 7.5 million make up The International Herald Tribune  audience
• 5.4 million readers comprise the The New York Times’ print audience (newspaper, magazine, etc.)
• 27.1 million unique users worldwide comprised of both NYTimes.com & global.nytimes.com

Stay tuned for our Connect and Create segments along with screenshots and links on how to access the Sotheby’s International Realty and The New York Times collaboration ads and property searches.