Finding the Wow FactorMaking the Connection that Makes the Saleby Iyna Bort Caruso Call it the X factor — that certain something that makes a distinctive home stand out in a neighborhood full of distinctive homes. It can be as discernible as a luxury amenity or as subtle as a muted design element, yet it has the power to elevate a real estate transaction from a business opportunity to an emotional attachment. In today’s market, the component that says “choose me” can make all the difference, says David Boehmig of Atlanta Fine Homes Sotheby’s International Realty in Georgia. “In past years, there were just a handful of homes matching a buyer’s specifications. Today there can be dozens. Anything sellers can do to differentiate themselves helps their home create a lasting memory in the mind of the potential buyer.” In some cases, that differentiator can be a frill a homebuyer wouldn’t think to put on his or her wish list. “A gas lantern outside the front door, for instance, is a little touch that makes the home feel inviting,” Boehmig says. Click here to read the full story...
Housing Economists: Sales Are on the Riseby Alex Veiga on January 19, 2010 The housing recovery should gain moment in 2010, but the improvement will still be slow, according to a panel of economists speaking at the International Builders Show in Las Vegas. "It won't be a strong recovery, but it will be a recovery," said David Crowe, chief economist for the National Association of Home Builders. Crowe forecast that sales of new homes will rise by about 33 percent while resales will go up 7 percent. He expects prices to remain stable in most areas, but some cities may see some slight declines. "I believe we've seen the worst of the house price declines ... The stage is set for the consumer to return," Crowe said. Electronic Magazine Rack
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